Epistemology, Etymology, Ontology and Rhetoric (Oxford) July 6, 2006

epistemology |iˌpistəˈmäləjē| noun
the theory of knowledge, esp. with regard to its methods, validity, and scope. Epistemology is the investigation of what distinguishes justified belief from opinion.

etymology |ˌetəˈmäləjē| noun
( pl. -gies)
the study of the origin of words and the way in which their meanings have changed throughout history.
• the origin of a word and the historical development of its meaning.

ontology |änˈtäləjē| noun
the branch of metaphysics dealing with the nature of being.

rhetoric |ˈretərik| noun
the art of effective or persuasive speaking or writing, esp. the use of figures of speech and other compositional techniques.
• language designed to have a persuasive or impressive effect on its audience, but is often regarded as lacking in sincerity or meaningful content

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